Starbucks Tightens Its Open-Door Policy After Seven Years

Starbucks is reversing its 2018 open-door policy, now requiring customers to make a purchase to linger in its coffee shops or use its restrooms. This shift comes alongside new conduct guidelines banning behaviors like harassment, smoking, vaping, drug use, and panhandling.

What’s Changing?

• Purchase Requirement: Visitors must now buy something to stay or use restrooms.
• New Conduct Rules: Aims to ensure stores are safe, respectful spaces for all.
• Free Coffee Refills: Starting January 27, customers who order coffee “for here” in a ceramic mug or personal cup can enjoy free refills of hot or iced coffee during their visit.

Why the Change?

The reversal comes as part of new CEO Brian Niccol’s strategy to revitalize the brand and restore Starbucks as the nation’s “community coffeehouse.” Niccol aims to create an inviting yet structured atmosphere, balancing accessibility with customer focus.

This update also addresses lingering issues following the 2018 controversy when two Black men were arrested for using a Starbucks store without purchasing, prompting the original open-door policy.

Key Takeaways

Starbucks says it wants to prioritize paying customers while maintaining a welcoming space. What do you think about these changes—necessary adjustment or step back?